You probably can't have enough of it. UTV Movies, UTV World Movies, UTV Bindass, UTV Action, UTV Hungama…, the magic has caught up in big time with youngsters and the heartening response to their yuppie channel has gladdened the hearts of Screwvala and Zarine Mehta.

Screwvala, Head of UTV and Mehta, his creative director, have reason to beam. In a short span of close to two years, UTV launched with four speciality channels and without a General Entertainment Channel has emerged among the top five players in the channel field.

"We've broken the mould, "beams Screwvala, "We were passionate, else we would not have been able to do it." The youth-centric channel (average age in his company is about 30) has set standards and the head honcho is all praise for the youth. "They're terrific, work very hard and are truthful", he avers.

Commenting on the spate of child suicides due to academic pressure, Screvwala confesses, "I failed in my Inter! Parents need to back off. Failing in academics does not mean failing in life."

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UTV Motion Pictures are quite excited about the prospects of their upcoming release CHANCE PE DANCE and this excitement comes with a reason. A good chunk of investment made in the film has already been recovered and theatrical revenue is expected to make it a plus film within days of release.

"Cost of production of CHANCE PE DANCE is 20 crores while additional 5 crores has been spent on print and publicity. Given the kind of buzz that the film has managed to create, it should be a matter of a few days before this investment is recovered", confirms Siddharth Roy Kapur, CEO UTV Motion Pictures.

UTV Motion Pictures, one of the top corporate film making houses in Bollywood, had a poor 2009 with the count of flops exceeding their successful outings. Leaving mega disappointments like KURBAAN, DELHI 6 and WHAT'S YOUR RAASHEE? behind, UTV is now bullish about 2010 with a dozen odd films in different stages of production.

"Yes, we had a lower success rate in 2009", agrees Siddharth, "We did introspect the cause of those films which didn't work at the box office, just like we do for those which are successful. In any case it was a mixed year for industry in general."

In fact 2009 had begun on a good note for UTV and producer Ronnie Screwvala with Anurag Kashyap's DEV D finding critical acclaim as well as decent commercial success. However, biggies like Rakeysh Omprakash Mehra's DELHI 6, Karan Johar's KURBAAN, Ashutosh Gowariker's WHAT'S YOUR RAASHEE? and Salman Khan's MAIN AURR MRS. KHANNA were quite a few setbacks that pegged them down to a large extent.

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