He's unleashed those howlarious moments with 'Housefull'. And Arjun Rampal will flash the serious side of histrionics with Prakash Jha's 'Raajneeti'.

"The film's very close to my heart," states Rampal in a media chat. "Five years ago, Prakash Jha approached me for the role of Bheem, when nobody was taking me seriously as an actor. He then disappeared and surfaced four years later, stating that it was the meticulous research which had taken up most of the time."

Rampal enacts Ranbir Kapoor's elder brother in Jha's political opus. "Bheem is very impulsive, talks very fast, thinks from his heart and either loves you or hates you," he says. "I had to unlearn a lot of things when I did 'Raajneeti' and also got to learn a lot during the making of the film. I really enjoyed playing the role and ended up being friends with the entire cast."

vpost : 15

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Akshay Kumar zoomed into suburban Mumbai… and created a starry storm! Akki, together with Arjun Rampal, Riteish Deshmukh and director Sajid Khan, landed up at their 'Housefull' lucky contestant winner's residence.

En route, as they rushed to the third floor, Action Kumar rang the doorbell of every single home… to pep up the action.

There was an excited flurry of activity, as building folks rushed out of their homes to click keepsake snaps with the 'Housefull' team and have their starry fill of autographs. And what's better, AK made time to play with the building kids too! Brand building, Akki style.

vpost : 09

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Arjun Rampal's aching back… fetched the backing of close pal Shah Rukh Khan. And a recovering Rampal strode right into the high tech 'Ra.One,' the home production of SRK. A mighty fuss about Vivek Oberoi, the supposed Rampal replacement, and his exit did generate media buzz.

But if close sources are to be believed, there is another aggrieved party: Riteish Deshmukh! Reportedly, Riteish was the premier choice for the role of a baddie in the gaming based flick.

Director Anubhav Sinha who'd earlier helmed 'Cash', had a kool equation with Deshmukh and was keen on casting the architect actor. His 'look' and remuneration were under finalisation… when RD was slammed with the rude jolt!

Unceremoniously dropped in favour of Rampal, the star apparently made his displeasure clear to pals and confidantes. And the super trio of SRK, Rampal and Deshmukh have now reportedly hit a sour note in their friendship. Call it the casting ouuuuuuccccchhhhh……

vpost :07

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The team of 'Housefull' has come up with a unique strategy to promote their venture - the cast of the film will spend a day each with four fans in different cities.

Akshay Kumar, Deepika Padukone, Lara Dutta, Arjun Rampal, Riteish Deshmukh and Jiah Khan will travel across four cities - Kolkata, Ahmedabad, Delhi and Mumbai for the promotion.

'The cast will be on an adventurous journey across the four cities and this will give the audiences a chance to interact with them on a personal level. The team will be visiting four lucky households and spend an entire day with them,' said film's producer Sajid Nadiadwala in an statement.

Eros International and Nadiadwala have collaborated with NDTV as its media partner for the activity.

'The response to the 'Housefull' contest has been great and we're getting lots of happy mails from fans who look forward to meeting these stars,' said a spokesperson from NDTV.

Releasing April 30, 'Housefull' is a light-hearted film about people getting caught in situations triggered by a lie.

vpost : 03

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Their romantic, chirpy chemistry in 'Ajab Prem Ki Ghazab Kahani' had set the cash registers ringing. In 'Raajneeti', however, Ranbir Kapoor and Katrina Kaif are on a totally different footing.

Kapoor, perhaps, enacting the most mean character in his cine profile addresses Kat as "Bhabhiji" since she essays… RK's sis in law and Arjun Rampal's widow in the Prakash Jha helmed flick.

And reportedly, Kapoor Boy would consistently tease Kat, referring to her as "Bhabhiji" on the sets of 'Raajneeti'.

Says Kat in a media chat, "Ranbir and I cannot get more unconventional than what we have done in 'Raajneeti'. We've gone into a completely new space. If and when we do another film, it will have to be completely mainstream."

vpost : 19

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Bollywood hotties Priyanka Chopra, Kangna Ranuat and Arjun Rampal bagged their first National award at the 56th National Film Awards announced in New Delhi.

While Priyanka won the best actress award for her power-packed performance in Madhur Bhandarkar's FASHION, than Kangna Ranaut (FASHION) and Arjun Rampal (ROCK ON) were adjudged Best Supporting Actor and Actress for their films respectively.

Here's the list of other people who bagged the most desirable award:

Best Film: Bengali film ANTAHEEN

Best Director: Tamil filmmaker Bala for his film NAAN KADAVUL

Best Hindi Film: ROCK ON

Best Actor: Upendra Limaye for Marathi film JOGWA.

Best Debut Film: A WEDNESDAY

Best Special Effects: MUMBAI MERI JAAN

Best Popular Film: OYE LUCKY LUCKY OYE

Best Male Singer: Hariharan

Best Female Singer: Shreya Ghoshal

Best Animation Film: ROADSIDE ROMEO

Best Editing: FIRAAQ

Best Children Film: Kannada film GUBACHIGALU

Best Jury Award: Malayalam film BIOSCOPE

Best Music Direction: Shams Patel for Hindi film THANKS MAA

vpost : 11

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Arjun Rampal is truly rocking, guys! Rocking with a National award for 'Rock On!!', no less. Earlier, the beefcake model had been summarily dismissed as a "great looking fella," over whom scores of women (and ahem, some men too) swooned at sight. But all that is about to change drastically.

Destiny has played it's cards well … and Arjun Rampal is on a national roll now… The suave star first got his talent noticed with his sinister act in 'Om Shanti Om' and has now been handpicked by the 36 th National Film Award Committee to be lavished with their honour.

'Rock On!!' fetches Rampal the 'Best Supporting Actor' award and the flushed with excitement star gushes that he's feeling, "on top of the world." High note, what say?

vpost : 08

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